There are five levels of distinctiveness that gives trademarks their strength. Trademarks are meant to identify the source of goods and they have to be distinctive. The two strongest of the [...]
A trademark is any kind of signifier a company uses to distinguish its good, or services, from other companies. This includes words, symbols, smells, trade dress, which includes the design of a [...]
When it comes to developing a fashion industry trademark, or tradename, thinking outside of the box can be your best bet. Consider sounds and smells, as source identifiers. Most of us are [...]